Uniquely Wisconsin Video Wins at 65th Annual Chicago/Midwest Emmy Awards

Uniquely Wisconsin recently won an Emmy at the 65th Annual Chicago/Midwest Emmy Awards for their video featuring Marathon County’s “Farm to Table Pizzas: The Little Red Barn.”

The Uniquely Wisconsin brand, built upon generations of rich storytelling from Discover Wisconsin and created by Discover Mediaworks, highlights the stories of the people, the culture, and the history of our state, sprinkled in with a bit of economic development and tourism. To date, the Uniquely Wisconsin brand has reached over five million people, engaging with viewers, listeners, and web browsers.

“This Marathon County video tells the quintessential story of what makes our state so special: our people, our traditions and the desire to always look forward,” said Wisconsin Counties Association President & CEO Mark D. O’Connell, an organization that has worked with the Discover family for years. “We are humbled and proud to be a part of the Uniquely Wisconsin brand and hats off to Marathon County for putting forth this story idea and to the entire Discover Mediaworks team for sharing it so beautifully.”

The Marathon County video was the top pick at the November 11, 2023 event in the category of Outstanding Achievement for Lifestyle – Short & Long Form Content. The video is credited to Discover Mediaworks Producer Regan Ernst and Editor Portia Danis.

“Congratulations to Discover Wisconsin on winning an Emmy for their exceptional ‘Uniquely Wisconsin Stoney Acres’ short, a testament to their unparalleled storytelling and commitment to showcasing the beauty of Wisconsin,” said Tim White, executive director of the Wausau/Central Wisconsin CVB

The Marathon County video was highlighted in a Uniquely Wisconsin broadcast episode, in a streaming docuseries, in social and digital media stories, and on the popular Discover Wisconsin podcast, “The Cabin.”

“From the very beginning, the Uniquely Wisconsin brand has been about telling the amazing stories of the people and the culture of our state,” said Washington County Executive Josh Schoemann, who was instrumental in creating the brand alongside the Wisconsin Counties Association and Discover Mediaworks. “This Emmy win highlights just one of many wonderful stories and we are grateful for the recognition and are excited to continue to share so much more.”

Uniquely Wisconsin utilizes video, broadcast television, audio, podcasts, and social media to tell the stories of local communities. The stories highlight families, community groups/activities, community kindness, those in the service and hospitality industry, artists, and creators.

“Agriculture is a fundamental driver of Marathon County’s economy and plays a vital role across Wisconsin. The transformation of Stoney Acres, a multi-generational farm, into a dynamic community attraction has been truly remarkable,” said Marathon County Administrator Lance Leonhard. “We are thrilled that this Marathon County Uniquely Wisconsin Story was recognized with this award.”

Counties highlighted in the Uniquely Wisconsin brand thus far include: Adams, Green Lake, Kenosha, Price, Portage, Marathon, Monroe, Racine, Rock, Sauk, Sheboygan, Washington, and Wood, with additional counties coming onboard for season three.

“At our foundation, we are storytellers and to be recognized at the 65th Annual Chicago/Midwest Emmy Awards is incredibly gratifying,” said Discover Mediaworks, Inc. President & CEO Mark C. Rose. “As a part of the Discover Mediaworks family of programming, the Uniquely Wisconsin brand is powerful and showcases the essence of our communities. Telling the story of ‘The Little Red Barn’ was an honor and to see it take home an Emmy is a testament to so many people involved in the farm, in the community and on our team.

You can watch the video, “Farm to Table Pizzas: The Little Red Barn Marathon County,” here.

View all other Uniquely Wisconsin docu-series videos here.