Community Development Marketing & Communications Manager

Application Deadline: 2024-02-29
Job Type: County
Job Description:


Develops, implements, and manages community development and tourism marketing and communication databases, plans, strategies, and programs.
Manages and markets the inventory of available sites and buildings for large commercial and industrial development and makes appropriate updates and changes on County website and marketing materials.
Creates, gathers, and maintains community development and tourism promotional materials, writes articles, researches data, and provides marketing material to promote the County.
Represents Dodge County professionally and positively and assists local communities, business groups, State agencies, and other agencies to promote and support community development activities.
Assists in reviewing community development projects for compliance with County Ordinances, plans and policies. Prepares letters, reports, and other necessary documents.
Assists in meeting the County’s community development strategies, consistent with Division’s mission, vision, and goals.
Assists in collaborations with public and private entities on community development activities, including Chamber networking opportunities.
Works with State, MadREP, and other economic development entities to market and promote Dodge County.
Creates, coordinates and implements marketing and communication strategies to support business attraction, expansion, and retention.
Prepares and presents reports on marketing activities, surveys and other related Department initiatives.
Prepares press releases, blog posts, marketing materials, annual reports, presentations, website and social media content, newsletters and other correspondence.
Develops and executes special programs and events.
Work with utility companies to help communicate new development opportunities and coordinate marketing activities with businesses and local communities.
Answers public inquiries and responds to request for information on planning, economic development and tourism matters.
Monitors and studies local, State and Federal legislation, economic and demographic data and trends; analyzes information and produces reports to build awareness with staff, appointed and elected officials, and the business community.
Assists with Tourism development initiatives, including coordinating opportunities with park staff to enhance and develop park and trail features as it relates to community development and attraction.
Researches, develops and administers various planning, economic development, and community development related grants.
Researches and identifies sources for key data points needed to effectively communicate with all audiences
Attends various meetings, conferences, events and other education and networking opportunities as appropriate.
Monitors and tracks marketing activities according to available budget and prepares budget requests for future initiatives.
Other duties as assigned.


Advanced proficiency in developing and implementing marketing strategies and campaigns, event planning, managing databases, website development and maintenance, and graphic design.
Excellent verbal and written communication skills with advanced proficiency to communicate clearly, concisely and effectively in English. Multi-lingual beneficial.
Knowledge of the County and Department’s operating requirements, policies, procedures, and practices; and local, State, and Federal regulations related to department programs and operations.
Ability to research and analyze detailed information and effectively communicate as appropriate for the audience.
Thorough knowledge of Search Engine Optimization (SEO) and experience with web-based marketing tools.
Ability to plan, develop, implement, and evaluate projects and programs.
Ability to develop, interpret and implement regulations, policies, procedures, written instructions, general correspondence, and other department-specific documents.
Ability to establish and maintain accurate records of assigned activities and operations.
Ability to interpret and implement local policies and procedures; written instructions, general correspondence; Federal, State, and local regulations.
Skill in organizational and time management to prioritize duties to accomplish a high volume of work product while adapting to constant changes in priority.
Ability to perform detailed work accurately and independently in compliance with stringent time limits requiring minimal direction and supervision.
Ability to think quickly, maintain self-control, and adapt to stressful situations.
Knowledge of current office practices and procedures and knowledge of the operation of standard office equipment and software.
Advanced proficiency in Microsoft Office Suite, website content management systems and Adobe Creative Suite or other similar media editing and creating software.
Ability to perform mathematical calculations required of this position.
Skill in researching and understanding complex written materials.
Ability to prepare and maintain accurate and concise records and reports.
Ability to apply sound judgment and discretion in performing duties, resolving problems, and interpreting policies and regulations.
Ability to communicate detailed and often sensitive information effectively and concisely, both orally and in writing.
Ability to handle sensitive interpersonal situations calmly and tactfully.
Ability to maintain professionalism at all times.
Ability to maintain effective working relationships with individuals within and outside the organization.
Ability to maintain confidentiality and discretion regarding business-related files, reports, and conversations, within the provisions of open records laws and other applicable State and Federal statutes and regulations.
Ability to work the allocated hours of the position and respond after hours as needed. Work may involve occasional night and weekend meetings or activities.


This work requires the occasional exertion of up to 25 pounds of force; work regularly requires sitting, frequently requires standing, speaking or hearing, using hands to finger, handle or feel and repetitive motions and occasionally requires walking, stooping, kneeling, crouching or crawling and reaching with hands and arms.
Work has standard vision requirements.
Vocal communication is required for expressing or exchanging ideas by means of the spoken word.
Hearing is required to perceive information at normal spoken word levels.
Work requires preparing and analyzing written or computer data and observing general surroundings and activities.
Work is generally in a moderately noisy office setting.
Work has some exposure to outdoor environmental conditions, factories, businesses and community facilities.

Education : Required
Bachelors or better in Communication or related field.

Bachelors or better in Marketing or related field.

Experience : Required
3-5 years:
Experience in marketing or communications, including experience in project management and working with private business leaders, elected and community officials, and the public. Equivalent combination of education and experience which provides necessary knowledge, skills, and abilities may be considered.

Deadline Note: Open Until Filled