This position will act as the Public Information Officer (PIO) for the Division and will help Brown County Public Health in the development, implementation, and execution of strategic communication materials and methods to promote the value of Public Health and the programs and services we offer and ensure timely and relevant information to protect the health of Brown County community members.
Build and manage a rich-content communications plan that attracts the appropriate audience to our many distribution platforms (including websites, social media, interactive elements and videos, presentations, etc.), and assures equitable access to public health information .
Serve as point of contact/intake for media requests, and works with Public Health Officer and County Information Officer to assist with identifying appropriate spokesperson(s) and scheduling media interviews
Serve as back-up spokesperson and completes media interviews in collaboration with the Public Health Officer and the Brown County Public Information Officer.
Use trusted relationships with media partners to schedule and coordinate interviews both recurring and as requested by local, regional, and national media outlets.
Serve as Public Information Officer (PIO) during public health emergencies.
Assist Community Services Division and Community Treatment Center, both with Health & Human Services, with media related services as needed and as time allows.
Research and prepare talking points essential for community understanding, to be used for staff reference as well as media interviews.
Serve as initial point of contact/intake for Freedom of Information Act (FOIA) requests, and ensures requests are completed with appropriate public health manager and Brown County Corporation Counsel
Participate on Brown County Public Information groups or committees
Monitor, track, and document media coverage to ensure a consistent, clear message is presented to the community. Assist with monitoring media coverage of Brown County Public Health and public health issues.
Possess strong verbal, written, interpersonal, and customer service skills.
Keep websites for Brown County Public Health and other collaborative entities up to date with relevant content and the latest features, including content accessible in multiple formats and languages.
Lead internal website and social media efforts
Remain current with digital marketing trends and anticipate new strategies, including updates to social media marketing, attribution, and multi-platform media buying.
Create content for the public at large to increase the value of Public Health in the community. In collaboration with the Community Engagement team, coordinate agency branding efforts to maintain a consistent brand voice and message.
Develop various multimedia campaigns, create templates, calls to action, and content.
Work to improve internal communications through management of intranet site, signage, etc.
Work collaboratively with the Public Health Epidemiologist and make data-driven decisions to target appropriate public health messaging; analyze public health data and translates findings to a variety of audiences, including in depth and meaningful analysis of health disparities.
Create content and marketing tools based on proven conversion behaviors (such as past engagement and website interactions, site page visits, etc.).
Review and understand Public Health best practices and guidelines in order to communicate recommendations to the public.
Measure, report, and optimize communications including paid marketing campaigns using dashboards, Google Analytics, and other reporting tools.
Work with all levels of staff and management, including Division managers, the Health & Human Services Executive Director, the Health & Human Services Administrators, and County Leadership, as well as with external partners (i.e., healthcare partners, Brown County PIO group, etc.), to produce relevant content that meets the needs of both the County, programs, and the community.
Build and manage relationships with partners in media, advertising, non-profit, and other industries to ensure Brown County Public Health remains a trusted community partner.
Respond to questions, concerns, and complaints by answering calls, emails, and other inquiries (such as social media comments or messages) from community members.
Facilitates local, regional, and statewide public health committees and coalitions as needed.
Ensure equitable access to information and resources that reaches and engages diverse audiences in ways that are inclusive and do not discriminate to ensure full access to programs, facilities, guidance, emergent information, and educational services.
Educates stakeholders on the adoption of sound public health policies.
Analyzes public health data and translates findings to a variety of audiences, including in depth and meaningful analysis of health disparities.
Develops and implements outreach/marketing plans for public health initiatives.
Evaluates the effectiveness of program activities including outcomes measurement to demonstrate value of public health initiatives in the spirit of continuous quality improvement.
Minimum Qualifications Required
Education and Experience:
Bachelor’s degree in mass communication, marketing, or equivalent experience
Master’s degree preferred
Demonstrable experience in mass communication, marketing, data analytics and tools
Or any combination of education, training, and experience which provides the knowledge, skills and abilities required for the job.
Knowledge, Skills & Abilities
Ability to engage in public speaking and make public presentations.
Ability to communicate effectively both orally and in written materials with medical providers, educators, other staff members, students, community groups, partner agencies, news media, and the public.
Ability to present to leadership and boards such as Board of Health, Human Services Committee, and the Brown County Board of Supervisors, as requested.
Ability to integrate a trauma-informed perspective when interacting with stakeholders and co-workers.
Ability to creatively develop concepts and materials that are health literate and engage diverse audiences meaningfully.
Ability to establish and maintain effective working relationships with staff, community professionals and the public.
Ability to work under pressure.
Familiarity with PDSA (Plan, Do, Study, Act) or similar quality improvement models and ability to implement quality improvement processes.
Familiarity with development of print materials and related design software.
Ability to define public health problems, collect and analyze data, and draw valid conclusions.
Ability to complete the objectives of assigned projects.
Ability to establish and maintain community partnerships.
Ability to maintain data and develop reports, monitoring progress towards set goals.
Ability to advocate for strategies related to program goals.
Ability to be creative in identifying outreach and coalition building strategies.
Ability to adapt to changing programming and workplace priorities.
Ability to work the required hours of the position; including after hours or weekends if needed during an emergency.
Knowledge of and ability to utilize a computer and the required software.
Knowledge of Public Health Essential Services
Knowledge of risk and emergency communications methods
Lifting 30 pounds maximum with frequent lifting and/or carrying of objects weighing up to 20 pounds.
Intermittent standing, walking, and sitting; occasional driving.
Using hand(s)/feet for repetitive single grasping, fine manipulation, pushing and pulling, and operating controls.
Frequent bending, twisting, squatting, and reaching; occasional climbing.
Distinguishing sounds at various frequencies and volumes.
Distinguishing people or objects at varied distances under a variety of light conditions.
Withstanding temperature changes in the work environment.
Tolerating exposure to cold, heat, noise, vibration, and hazards in the work environment.